5 good reasons to set up an advisory council

5 good reasons to set up an advisory council

Sourcing relevant, informed opinion on products, solutions or services is a perennial challenge for B2B organisations. External opinion is vital, but bespoke research can be expensive. Topics are frequently complex and nuanced, making it harder to use structured questionnaires. To circumvent this problem many…

Changes impacting automotive brand loyalty

Changes impacting automotive brand loyalty

The changes impacting automotive brand loyalty The automotive industry is enjoying a period of upheaval, with consumer decision-making changing fast and loyalty all but disappearing. But these shifts are not happening in isolation, as this infographic demonstrates.  This is taken from our whitepaper…

Market Research ROI

Market Research ROI

If a job’s worth doing, it’s worth doing well. It’s a common and universal proverb; it’s ubiquitous and can be applied to nearly every aspect of life and business. It seems so simple to follow but sometimes doing a job well is easier said than done.

Co-creation builds better online research communities

Co-creation builds better online research communities

Extract from published article in Research Conference Report.

Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.