How do consumers really feel about new customer and loyalty promotions?

How do consumers really feel about new customer and loyalty promotions?

Following on from our last blog post about the four loyalty personalities – Loyalists, Passive Loyalist, Neutral/Unengaged, Conditioned Switchers – we thought we’d take a closer look at the findings from the qualitative phase of ‘Loyal Losers Part Two’ (LL2)…

A guide to surprising and delighting loyal customers

A guide to surprising and delighting loyal customers

From our recent work on loyalty we’ve extracted some valuable insights into why people switch suppliers/providers. Perhaps more importantly, we’ve identified what brands need to do to retain those precious, loyal customers – those so often overlooked in favour of…

Choosing the right Market Research solution

Choosing the right Market Research solution

Growing up I was introduced to the term “Brummagem Screwdriver”. A screwdriver is an elegant and precise tool perfectly designed for use with screws. The Brummagem Screwdriver can be used with screws but does not achieve the same results. This doesn’t apply just to potentially self-harmful DIY escapades, everyday we make choice after choice to ensure the tools we use give us the results we desire. It’s about using the right tool for the right job.

Getting value from Market Research

Getting value from Market Research

If a job’s worth doing, it’s worth doing well. It’s a common and universal proverb; it’s ubiquitous and can be applied to nearly every aspect of life and business. It seems so simple to follow but sometimes doing a job well is easier said than done.

Beehive sponsors four beehives in third world countries for Xmas

To celebrate the Christmas season and to thank all our clients for their business in 2009, Beehive has sponsored four beehives in third world countires to help re-establish one of the most important communities in the world – bees. These colonies will provide income to poor, landless families and with the money they make from selling honey, they can buy food and clothes and educate their children. We wish them all the best in 2010.

Co-Creation Builds Better Research Communities

Co-Creation Builds Better Research Communities

Extract from published article in Research Conference Report.

Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.

Beehive Research Launches

Beehive Research Ltd has launched as an independent company specialising in designing, building and managing customer online research panels and communities for its clients. In addition to general online research consultancy, Beehive will also be providing clients with outsourced services…