How can the ‘Jobs-to-be-Done’ approach benefit wider CX and Insight programmes?
![How can the ‘Jobs-to-be-Done’ approach benefit wider CX and Insight programmes?](https://beehiveresearch.co.uk/wp-content/uploads/2022/03/woodworking-gcf01dbc9f_1920.jpg)
The Jobs-to-be-Done (JTBD) approach is best known when applied to product development and innovation projects. However, although this has been its primary use, we have found that adapting a JTBD ‘mindset’ does help when designing any research project. In this…