Tapping into Text Analytics

Tapping into Text Analytics

Tapping into Text Analytics There’s no doubt that text analytics is a valuable tool in the insight arsenal. Well implemented, it can unlock meaning from unstructured data gathered from social media platforms, Voice of the Customer surveys, online reviews and…

The pros & cons of Net Promoter Score

The pros & cons of Net Promoter Score

Net Promoter Score (NPS): The pros and cons Net Promoter Score (NPS) has been widely adopted by businesses worldwide as a measure for determining whether their brand is viewed positively by customers, and it is the bedrock of many customer…

Market Research ROI

Market Research ROI

If a job’s worth doing, it’s worth doing well. It’s a common and universal proverb; it’s ubiquitous and can be applied to nearly every aspect of life and business. It seems so simple to follow but sometimes doing a job well is easier said than done.