In our last local government blog, we talked about how resident engagement through targeted resident research and feedback campaigns is critical in driving needs-based policy. In this blog, we talk about why robust resident research is now even more important…
Why resident engagement is vital to the development of local government policy Local authorities are under tremendous pressure to develop and provide services that meet resident’s needs. With budgets tighter than ever, making decisions through resident engagement is an increasing…
This post was triggered by a recent experience I had on the tube train in London. At the time it surprised me but, as I had time to reflect, I realised there were parallels with why the best organisations look…
Evidence from the past three years has made one thing about CX clear: organisations that offer the best customer experience constantly check and reset. They re-evaluate themselves, the promises they make, the touchpoint experiences they provide, the consistency of their…
Customer-centric organisations are more likely to achieve better business results, with 73% of consumers citing that a good experience is key in influencing their brand loyalties. What’s more, companies that excel at customer experience have 1.5 times more engaged employees…
Tim Kerr our expert Qualitative Research Director reveals some of the lessons he’s learnt when recruiting respondents to B2B Qualitative research projects. The Observatory Science Centre in Herstmonceux, East Sussex is a great place to visit, not least because they…
The Jobs-to-be-Done (JTBD) approach is best known when applied to product development and innovation projects. However, although this has been its primary use, we have found that adapting a JTBD ‘mindset’ does help when designing any research project. In this…
Gathering and analysing data in search for trends and patterns that will provide a deep understanding of what is happening in relation to a market or product or service is naturally at the heart of every insight project. However transforming…
Beehive has announced today that it has expanded its market research and customer experience insight team with the appointment of Kirsty Potter as Research Director. She will be responsible for client liaison and project management and will also take a…
We’re delighted to announce that Beehive has been awarded a 2021 Forsta AIR (Achievement in Insight and Research) Award in both the Project Innovation and Agency categories. The awards recognise those creatively breaking new ground in Market Research and driving…
Tapping into Text Analytics There’s no doubt that text analytics is a valuable tool in the insight arsenal. Well implemented, it can unlock meaning from unstructured data gathered from social media platforms, Voice of the Customer surveys, online reviews and…
Beehive and BSI embark on fifth Global Organizational Resilience Index Report Beehive has today announced that it is collaborating with BSI, the business improvement and standards company, on its fifth annual BSI Organizational Resilience Index Report. Respondents are now being…
5 Key Findings from BSI’s Organizational Resilience Research study in the light of COVID-19 2020 (and 2019) was a year unlike any other. Many organizations were not prepared for the speed of change that COVID-19 delivered and organizational resilience was…
Overcoming the challenges of international market research Global research is important for the survival and growth of many businesses, whether it be to gain insight into new markets or to measure their customer experience internationally. However, one methodology may not…
Customer experience measurement programmes are great, but only if they lead to CX leaders making decisions and improving the commercial performance of their organisations. As a consultancy that specialises in customer experience measurement for organisations that make premium products and…
Getting the most out of your customer experience measures Customer experience KPI’s are a great way of tracking how well you are meeting customer expectations, but they are too often used just to tick a box. If you aren’t acting…
Net Promoter Score (NPS): The pros and cons Net Promoter Score (NPS) has been widely adopted by businesses worldwide as a measure for determining whether their brand is viewed positively by customers, and it is the bedrock of many customer…
What is Emotions Analytics (EA) & How AI is Improving Customer Experience As designers of advanced customer experience programmes for national and international clients, it’s inevitable that talk often turns to innovation and new technology. As we’ve all seen, Artificial…
Customer Service Chatbots: Benefits & Pitfalls for Customer Communication Engaging and understanding your customers’ journey and listening to their feedback are essential elements to any customer experience programme. As such, effective and timely communication is a key part of keeping…
Going global What to consider to acheive truly global insight The world is becoming a smaller place with people, products and services travelling all over the globe. For companies with an international remit, global insight is important in order to…
What lies ahead for market research? Now, then, and the future of market research In a world where technology is at the forefront of most things we do in our lives, from online shopping to banking to heating our homes,…
It’s always possible to make a service better, it’s what many of us spend our waking hours trying to do. When you know what the problem is, who it affects, or what is causing it, you can focus your attention…
Global Mobility is playing a strategic role Global Mobility continues to play a vital strategic role for medium and large business across the world. Not only are companies investing significant sums in relocating key staff overseas to fill skills gaps, they are also using…
In our last post we highlighted the importance of understanding how your business is performing, which areas have the greatest impact on overall satisfaction, and which of these areas you should focus your efforts on. This technique can equally be…
In our last blog on measuring the key drivers of client, stakeholder and employee satisfaction we looked at assigning a relative importance value to the key drivers of customer satisfaction. Prioritising the key drivers of customer satisfaction We also talked…
No matter whether you are in the business of measuring client, stakeholder or employee satisfaction, the key thing is to be sure that you’re measuring customer experience effectively. Measuring customer experience This might sound obvious, but it is all too…
Aston Martin has selected online and research consultancy specialist, Beehive, to help define and implement a research framework for its global customer satisfaction and insight programme…
The research industry as a whole should strive to add more value
If a job’s worth doing, it’s worth doing well. It’s a common and universal proverb; it’s ubiquitous and can be applied to nearly every aspect of life and business. It seems so simple to follow but sometimes doing a job well is easier said than done.