Insight to develop better products & services

Our agile approach enables us to design a product or service development research frameworks that delivers insight to inform each stage of your  development cycle, from inception to launch.

Working closely with you we ensure the insight will assist decision making and minimise the risks associated with the product, or service, development cycle.

 

We help you evaluate and develop your products and services

CONCEPT EVALUATION

  • Understand customer needs
  • Ideation and concept testing
  • Optimise features and functionality

MARKET SIZING

  • Evaluate the market potential
  • Define personas and segments
  • Identify drivers and barriers

COMMERCIAL

  • Understand price sensitivity
  • Determine purchase intent/packages
  • Model commercial scenarios
Contact us
“Your quality & robustness and expertise really shone through, you had a great plan, we felt comfortable you could deliver and we just got a great vibe from the team!”
Digital Product Dev Director
Major UK Publisher

Want to know more how we can help you?

Book a FREE one-hour consultancy meeting with us!

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And our clients will testify...

“Many thanks for the report. I am hugely impressed, it looks great and will provide a lot of points to debate.”
Marketing Manager
Financial
“I would like to say a big thank you for all your hard work on this project. Timescales have been tight but you have consistently delivered high quality outputs and kept us updated every step of the way, which has been much appreciated. It's been a pleasure working with you and your team.”
Research Lead
Transport
"Thanks, we’re now live! We've made it over the vast majority of obstacles to get the product together and we've started getting out into the world to build awareness and interest."
Founder & CEO
Consumer Automotive Service

Check our Product Development posts

Using storytelling to focus on why, not what

Gathering and analysing data in search for trends and patterns that will provide a deep understanding of what is happening in relation to a market or product or service is naturally at the heart of every insight project. However transforming

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Concept testing for success

Concept testing is a vital part of brand innovation. It provides valuable insight into the likelihood of success and the steps needed to maximise it. It allows brands to tweak their ideas to meet the specific needs of their target

Read More »