Customer journey and concept testing of new product innovations
Great products help to differentiate organisations in an increasingly crowded marketplace. However, getting those products beyond a concept into production is a complicated and expensive business. We design product development research programmes to minimise the risk associated with the product development cycle. This goes from an initial idea through to naming, the messaging, identifying and segmenting the target audience, to the creative of the campaigns that aim to bring them to market.
A key element of our approach is working with you to identify, understand and segment your target audience so you have the maximum chance of success. We’ll provide you with a thorough understanding of attitudes and the appetite for a new idea. Our NPD and concept testing programmes have guided businesses with their communications planning and strategic development. Our crystal clear findings help our clients raise investment and support for ground-breaking ideas.
We can help you with:
“Many thanks for the report. I am hugely impressed, it looks great and will provide a lot of points to debate.”R Johnson, Marketing Manager at global information services group