The Jobs-to-be-Done (JTBD) approach is best known when applied to product development and innovation projects. However, although this has been its primary use, we have found that adapting a JTBD ‘mindset’ does help when designing any research project. In this
Insight to develop better products & services
Our agile approach enables us to design a product or service development research frameworks that delivers insight to inform each stage of your development cycle, from inception to launch.
Working closely with you we ensure the insight will assist decision making and minimise the risks associated with the product, or service, development cycle.
We help you evaluate and develop your products and services
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