Agile product development cycle

Agile market research to help develop your products and services

We help design product development research programmes to minimise the risk associated with the product development cycle, from inception to launch.

We work with you to identify, understand and segment your target audience to maximum your ROI. Our agile solutions enable us to design bespoke programmes that deliver insight to inform your entire product development cycle, including brand and marketing communication research.

Our Product Development Research Services

“There is a tremendous amount of good information coming out of the research that we have done. We have to do it more often.”
Industrial Coatings
Head of Customer Insight

The benefits of our tailored agile approach to Product Development research...

Profitability

Quantify the potential impact, popularity and profitability of even the most disruptive and ambitious of new product ideas

Feature optimisation

Identify which features will appeal and eliminate potential barriers to success.

Rapid development

Time is crucial in product development. Gain rapid insights to refine concepts, so they truly stand out from the competition

Market share

Get accurate estimates of potential market share and sales to inspire stakeholder confidence and secure long-term investment

'Jobs to be done' focus

Customers don't by a product or service for what it is, they buy it for what it does for them. Understand the 'jobs' customers needs doing

Optimised messaging

Hone your marketing and messaging with granular-level detail on potential customers; what motivates them, and what puts them off

And our clients will testify...

“Many thanks for the report. I am hugely impressed, it looks great and will provide a lot of points to debate.”
Marketing Manager
Financial
“I would like to say a big thank you for all your hard work on this project. Timescales have been tight but you have consistently delivered high quality outputs and kept us updated every step of the way, which has been much appreciated. It's been a pleasure working with you and your team.”
Research Lead
Transport
"Thanks, we’re now live! We've made it over the vast majority of obstacles to get the product together and we've started getting out into the world to build awareness and interest."
Founder & CEO
Consumer Automotive Service

Check our Product Development posts

Concept Testing

Concept testing for success

Concept testing is a vital part of brand innovation. It provides valuable insight into the likelihood of success and the steps needed to maximise it. It allows brands to tweak their ideas to meet the specific needs of their target

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