The last few years have been a rollercoaster ride for everyone. The challenge for businesses right now is not only how to market products and services to existing customers who may be more cautious about spending, but also how to
Brand research to understand perception, awareness and marketing communication
We design brand & marketing effectiveness research programmes to help you evaluate your brand and marketing assets; from understanding your brand position compared to your competition, to the key drivers pushing customers to, or away from, your products or services.
Working closely with you, we ensure marketing communication and brand promises are optimised and resonate with customers and prospects.
We help you to understand and optimise your brand and marketing messaging
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Check our Brand, Loyalty & Communication posts
Why is customer retention so important? Neglecting existing customers in pursuit of new ones is a common mistake. While customer acquisition is important for business growth, meeting the needs of your existing customer base can be just as critical. Businesses
In our last blog based on the findings of our Loyal Losers Part Two (LL2) study we looked at consumer attitudes towards recruitment and retention adverts. In this post we look at what consumers want from brands’ ad campaigns. While