We design brand & marketing effectiveness research programmes to help you evaluate your brand and marketing assets; from understanding your brand position compared to your competition, to the key drivers pushing customers to, or away from, your products or services.
Working closely with you, we ensure marketing communication and brand promises are optimised and resonate with customers and prospects.
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There’s no silver bullet or magic potion for how to poll hard to reach customers. But there are several strategies that can be employed to increase the potential for meaningful engagement when we know that the target respondent may be
The last few years have been a rollercoaster ride for everyone. The challenge for businesses right now is not only how to market products and services to existing customers who may be more cautious about spending, but also how to
Why is customer retention so important? Neglecting existing customers in pursuit of new ones is a common mistake. While customer acquisition is important for business growth, meeting the needs of your existing customer base can be just as critical. Businesses
