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Tag: CX measurement

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If customer experience measurement isn’t leading to action, why are you bothering?

Customer experience, Customer satisfaction, CX measurement, VoC, Voice of the customer
If customer experience measurement isn’t leading to action, why are you bothering? 12th March 2021

Customer experience measurement programmes are great, but only if they lead to CX leaders making decisions and improving the commercial performance of their organisations. As a consultancy that specialises in customer experience measurement for organisations that make premium products and…

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