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Category: Brand and Marketing

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Why is customer retention so important?

Business growth, Customer experience, Customer retention, Customer satisfaction
Why is customer retention so important? 16th December 2020

Why is customer retention so important? Neglecting existing customers in pursuit of new ones is a common mistake. While customer acquisition is important for business growth, meeting the needs of your existing customer base can be just as critical. Businesses…

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Customer retention research into what consumers want from advertising?

Customer satisfaction, Loyalty, Market Research
Customer retention research into what consumers want from advertising? 19th December 2014

In our last blog based on the findings of our Loyal Losers Part Two (LL2) study we looked at consumer attitudes towards recruitment and retention adverts. In this post we look at what consumers want from brands’ ad campaigns. While…

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Are customer retention messages in TV ads working?

Customer experience, Customer satisfaction, Loyalty, Market Research
Are customer retention messages in TV ads working? 5th December 2014

Offering great deals might be the usual way to attract new customers, but as more brands recognise the value of long-term customer relationships, the number of promotions to retain them is increasing. In our study Loyal Losers Part Two (LL2)…

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