Importance of Customer Retention: The Value of Keeping Customers You spend a lot of time, effort and money acquiring new customers. Customer retention means keeping those customers you’ve already worked hard to acquire. It means creating repeat customers who will…
In our last blog based on the findings of our Loyal Losers Part Two (LL2) study we looked at consumer attitudes towards recruitment and retention adverts. In this post we look at what consumers want from brands’ ad campaigns. While…
Offering great deals might be the usual way to attract new customers, but as more brands recognise the value of long-term customer relationships, the number of promotions to retain them is increasing. In our study Loyal Losers Part Two (LL2)…