Why Use Net Promoter Score? Pros & Cons

Why Use Net Promoter Score? Pros & Cons

What is Net Promoter Score (NPS)? Net Promoter Score ,or NPS, uses a 0 to 10 scale and asks customers how likely they are to recommend your brand to a friend or colleague. Customers who score 0 to 6 are known…

Changes impacting automotive brand loyalty

Changes impacting automotive brand loyalty

The changes impacting automotive brand loyalty The automotive industry is enjoying a period of upheaval, with consumer decision-making changing fast and loyalty all but disappearing. But these shifts are not happening in isolation, as this infographic demonstrates.  This is taken from our whitepaper…