Why Use Net Promoter Score? Pros & Cons

Why Use Net Promoter Score? Pros & Cons

Net Promotor Score (NPS): The pros and cons Net Promotor Score (NPS) has been widely adopted by businesses worldwide as a measure for determining whether their brand is viewed positively by customers, and it is the bedrock of many customer…

Changes impacting automotive brand loyalty

Changes impacting automotive brand loyalty

The changes impacting automotive brand loyalty The automotive industry is enjoying a period of upheaval, with consumer decision-making changing fast and loyalty all but disappearing. But these shifts are not happening in isolation, as this infographic demonstrates.  This is taken from our whitepaper…