Back to the future: resetting the CX dial

Back to the future: resetting the CX dial

Back to the future: resetting the CX dial In order to overcome the challenges posed by changes in the work environment over the past 18 months and to harness opportunities presented by the accelerated move to all things digital, it’s…

The pros & cons of Net Promoter Score

The pros & cons of Net Promoter Score

Net Promoter Score (NPS): The pros and cons Net Promoter Score (NPS) has been widely adopted by businesses worldwide as a measure for determining whether their brand is viewed positively by customers, and it is the bedrock of many customer…

Changes impacting automotive brand loyalty

Changes impacting automotive brand loyalty

The changes impacting automotive brand loyalty The automotive industry is enjoying a period of upheaval, with consumer decision-making changing fast and loyalty all but disappearing. But these shifts are not happening in isolation, as this infographic demonstrates.  This is taken from our whitepaper…