Is there a gap between the customer needs, the experience you promise and the one customers actually receive?
![Is there a gap between the customer needs, the experience you promise and the one customers actually receive?](https://beehiveresearch.co.uk/wp-content/uploads/2023/04/CX-Compass-TM-800-x-400.jpg)
Today’s customers are more demanding than ever. To stay competitive, businesses must have a solid understanding of customer needs and expectations, and must stay in tune with these as they evolve over time. More than this, though, it’s also essential…