Choosing the right Market Research solution

Choosing the right Market Research solution

Growing up I was introduced to the term “Brummagem Screwdriver”. A screwdriver is an elegant and precise tool perfectly designed for use with screws. The Brummagem Screwdriver can be used with screws but does not achieve the same results. This doesn’t apply just to potentially self-harmful DIY escapades, everyday we make choice after choice to ensure the tools we use give us the results we desire. It’s about using the right tool for the right job.

Co-Creation Builds Better Research Communities

Co-Creation Builds Better Research Communities

Extract from published article in Research Conference Report.

Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.