There’s no silver bullet or magic potion for how to poll hard to reach customers. But there are several strategies that can be employed to increase the potential for meaningful engagement when we know that the target respondent may be…
The last few years have been a rollercoaster ride for everyone. The challenge for businesses right now is not only how to market products and services to existing customers who may be more cautious about spending, but also how to…
In our last local government blog, we talked about how resident engagement through targeted resident research and feedback campaigns is critical in driving needs-based policy. In this blog, we talk about why robust resident research is now even more important…
Why resident engagement is vital to the development of local government policy Local authorities are under tremendous pressure to develop and provide services that meet resident’s needs. With budgets tighter than ever, making decisions through resident engagement is an increasing…
How will our FREE 24 page Online Panel Management Best Practice Guide help you? Sometimes online research can seem a little like the “wild west”, there are lots of pioneers out there, but not much clear guidance on how they…
At an event the other day, discussing the merits of Non-Executive Directors (NEDs), I was asked “So what is the difference between Advisory Boards, Advisory Councils and NEDs?” As the MD of a company that creates and manages Advisory Councils, they…
Sourcing relevant, informed opinion on products, solutions or services is a perennial challenge for B2B organisations. External opinion is vital, but bespoke research can be expensive. Topics are frequently complex and nuanced, making it harder to use structured questionnaires. To circumvent this problem many…
The Customer Experience Exchange for Retail is taking place this week in London. Amongst a who’s who of brands speaking at the conference is Nespresso. We know from our work with Nespresso that it is a world-leading retail brand for…
If you read our blog regularly, the likelihood is that you already have some idea of the benefits of using custom panels to get closer to your customers – wherever they are in the world – in order to understand…
In the third in our series of posts on global panel management we thought we’d look at some of the things to consider when deciding on your online research panel size, and how to recruit and incentivise participants. Online research…
Global panels – what drives engagement? It is certainly easier for consumers to engage with some brands and topics over others. People are more likely to want to talk about their favourite brand of coffee than their personal finances, for example….
Everyone has a different business or research objective for running a customer online panel, whether for concept and product testing or customer feedback. Your objectives are the starting point for us at Beehive, as it influences just about every aspect…
One of the lesser discussed topics and one that can cause far more issues is whether the panel or ORC should be managed in-house or fully outsourced.
A research community is a different proposition to a research panel and harnesses some of the newer tools that have evolved as peoples use of the Internet has changed; it offers an organisation a completely different way of communicating and gathering feedback from customers and prospects.
The pervasive nature of the internet and the falling price of technology means there has never been a better time to set up an online Research Panel and tap into some of the insight available in the online world.
Ensuring the fundamentals are correct gives you a firm foundation to build a solid solution. It’s a simple premise but one that’s easily overlooked.
Extract from published article in Research Conference Report.
Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.