If you read our blog regularly, the likelihood is that you already have some idea of the benefits of using custom panels to get closer to your customers – wherever they are in the world – in order to understand…
In the third in our series of posts on global panel management we thought we’d look at some of the things to consider when deciding how large your panel should be, and how to recruit and incentivise participants. Panel size,…
Global panels – what drives engagement? It is certainly easier for consumers to engage with some brands and topics over others. People are more likely to want to talk about their favourite brand of coffee than their personal finances, for example….
Everyone has a different business or research objective for running a panel, from concept and product testing to customer feedback. Your objectives are the starting point for us at Beehive, as it influences just about every aspect of your panel…
How to keep bad decisions in check.
Management consultant Michael O’Malley took up beekeeping as hobby, but he soon realised that the way hives work can teach us many lessons in business. After studying their behavior he began to understand that bees perform extremely complex tasks by working together and achieving goals.
One of the lesser discussed topics and one that can cause far more issues is whether the panel or ORC should be managed in-house or fully outsourced.
A research community is a different proposition to a research panel and harnesses some of the newer tools that have evolved as peoples use of the Internet has changed; it offers an organisation a completely different way of communicating and gathering feedback from customers and prospects.
The pervasive nature of the internet and the falling price of technology means there has never been a better time to set up an online Research Panel and tap into some of the insight available in the online world.
Ensuring the fundamentals are correct gives you a firm foundation to build a solid solution. It’s a simple premise but one that’s easily overlooked.
Growing up I was introduced to the term “Brummagem Screwdriver”. A screwdriver is an elegant and precise tool perfectly designed for use with screws. The Brummagem Screwdriver can be used with screws but does not achieve the same results. This doesn’t apply just to potentially self-harmful DIY escapades, everyday we make choice after choice to ensure the tools we use give us the results we desire. It’s about using the right tool for the right job.
How will our FREE 24 page Research Panel Management Best Practice Guide help you? Sometimes online research can seem a little like the “wild west”, there are lots of pioneers out there, but not much clear guidance on how they…
Extract from published article in Research Conference Report.
Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.