How important are the customer promises an organisation makes?
![How important are the customer promises an organisation makes?](https://beehiveresearch.co.uk/wp-content/uploads/2023/08/digital-content-writers-india-y3Tl-cbU-CU-unsplash-scaled.jpg)
According to research by LinkedIn’s The B2B Institute and WARC published in Marketing Week about the “promise to the customer” (PTTC), campaigns that make a direct promise to the consumer are 60% more likely to report increased market share than campaigns that don’t. They are also…