Beehive appoints new Research Director

Beehive has announced today that it has expanded its market research and customer experience insight team with the appointment of Kirsty Potter as Research Director. She will be responsible for client liaison and project management and will also take a lead role in business development.

Potter brings over 20 years experience in the development and management of research programmes to the agency. Her proven expertise in creating and running audience panels, omnibus surveys, tracking studies and customer experience programmes for brands across all industries, with a strong focus on the publishing and media sector, will help Beehive to grow as a business.

Potter said: “As research professionals, it’s imperative that we harness the skill of storytelling to ensure that brands can derive the greatest benefit from their investment in research and insight programmes. I’m looking forward to working with the team at Beehive and helping our clients better understand their customers and other stakeholders and making a real difference to both to the overall customer experience and the bottom line.”

Paul Kavanagh, Beehive’s managing director, said: “We’re delighted to welcome Kirsty to the team and are confident that she will play a significant role in our ambitious growth plans for 2022.

“Businesses will need to increase their focus on how to respond to and drive change in the year ahead and we believe that taking a holistic approach to customer experience will deliver the greatest results. Kirsty’s appointment will enable us to expand our offering and support more brands as they strive to embrace change and thrive as a business,” he added.


Back to the Top