Beehive is delighted to announce that it is sponsoring the Computing Vendor of the Year and Software Distributor of the Year categories at the inaugural 2022 Tech Reseller Awards, in association with Tech Reseller Magazine. The shortlist has been made and the winners will be announced on 26th May in London.
We are well aware of the challenges faced by existing and new entrants to the IT industry, having worked with technology brands as their research partner over the years, and wish all those shortlisted the very best of luck!
What’s clear is that technology companies are under increasing pressure to differentiate themselves from their competition in a crowded and incredibly competitive marketplace. It’s a growing industry area that boomed during the pandemic, as the move online for all manner of products and services resulted in a growing requirement to embrace digital transformation. It’s also a sector that is driven by constant innovation that requires in-depth research to test concepts, understand market size and segmentation, and also to optimise brand and marketing messaging.
Actionable insight has the potential to play a vital role in helping tech companies evaluate, develop and improve products and services and offer exceptional customer experience that will attract and retain customers in the longer term.
The insight provided by customer understanding projects, for example, can spark conversations and discussions about what customers seek from an organisation and drive strategic thinking about the direction the company needs to take in the future to be successful.
We’re proud to say that we’ve worked with Harvard Business Review to deliver its Global Advisory Council for over 10 years, with many projects linked to leading tech companies, as well as projects for other tech organisations over recent years.