There’s no silver bullet or magic potion for how to poll hard to reach customers. But there are several strategies that can be employed to increase the potential for meaningful engagement when we know that the target respondent may be…
The last few years have been a rollercoaster ride for everyone. The challenge for businesses right now is not only how to market products and services to existing customers who may be more cautious about spending, but also how to…
What should retailers be doing during this crucial time of year? The festive season typically accounts for more than a fifth of annual sales (ONS Retail Sales Index), and this year it comes at an even more critical time, offering…
How will our FREE 24 page Online Panel Management Best Practice Guide help you? Sometimes online research can seem a little like the “wild west”, there are lots of pioneers out there, but not much clear guidance on how they…
Going global What to consider to acheive truly global insight The world is becoming a smaller place with people, products and services travelling all over the globe. For companies with an international remit, global insight is important in order to…
Millennials vs gen Z (and others) in the workplace It’s the rise and rise of the Millennials apparently. They get a lot of press. But is it all about them? Every day it seems there are more headlines about Millennials…
What lies ahead for market research? Now, then, and the future of market research In a world where technology is at the forefront of most things we do in our lives, from online shopping to banking to heating our homes,…
How employee career progression affects your business’s operational efficiency I’ve just read an interesting report published by the Chartered Institute of Personnel and Development (CIPD) – Employee Outlook, Employee Views on Working Life. It says that a third of UK…
In our last blog based on the findings of our Loyal Losers Part Two (LL2) study we looked at consumer attitudes towards recruitment and retention adverts. In this post we look at what consumers want from brands’ ad campaigns. While…
Following on from our last blog post about the four loyalty personalities – Loyalists, Passive Loyalist, Neutral/Unengaged, Conditioned Switchers – we thought we’d take a closer look at the findings from the qualitative phase of ‘Loyal Losers Part Two’ (LL2)…
Further to our last blog about our recently published Loyal Losers Part Two (LL2) study, we thought we’d delve a bit deeper into the four consumer loyalty personalities that emerged from the quant phase of our research. The 2,024 UK…
Offering great deals might be the usual way to attract new customers, but as more brands recognise the value of long-term customer relationships, the number of promotions to retain them is increasing. In our study Loyal Losers Part Two (LL2)…
Concept testing is a vital part of brand innovation. It provides valuable insight into the likelihood of success and the steps needed to maximise it. It allows brands to tweak their ideas to meet the specific needs of their target…
In our last post we highlighted the importance of understanding how your business is performing, which areas have the greatest impact on overall satisfaction, and which of these areas you should focus your efforts on. This technique can equally be…
In our last blog on measuring the key drivers of client, stakeholder and employee satisfaction we looked at assigning a relative importance value to the key drivers of customer satisfaction. Prioritising the key drivers of customer satisfaction We also talked…
No matter whether you are in the business of measuring client, stakeholder or employee satisfaction, the key thing is to be sure that you’re measuring customer experience effectively. Measuring customer experience This might sound obvious, but it is all too…
The Customer Experience Exchange for Retail is taking place this week in London. Amongst a who’s who of brands speaking at the conference is Nespresso. We know from our work with Nespresso that it is a world-leading retail brand for…
Watch an interview with Beehive Research MD Paul Kavanagh at the IQPC Customer Experience Exchange Conference Holland Nov 2013 where he discusses Beehive’s latest loyalty research ‘Loyal Losers’ Loyalty research – the ‘Loyal losers’
From our recent work on loyalty we’ve extracted some valuable insights into why people switch suppliers/providers. Perhaps more importantly, we’ve identified what brands need to do to retain those precious, loyal customers – those so often overlooked in favour of…
We recently carried out a piece of research to evaluate the loyalty of car insurance and energy customers and their tendency to switch suppliers*. What we discovered provides useful learnings for brands working in other sectors too. A significant number…
Why do consumers stay loyal – even when they know they could save money by switching?
That’s the question we wanted to answer when we set out to understand ‘Loyal Losers’ recently.
Are the results of your customer satisfaction programmes truly understood by your whole business and effectively used to inform strategy and drive business performance? And is customer satisfaction management embedded at the heart of your business? If the answer to…
If you read our blog regularly, the likelihood is that you already have some idea of the benefits of using custom panels to get closer to your customers – wherever they are in the world – in order to understand…
Everyone has a different business or research objective for running a customer online panel, whether for concept and product testing or customer feedback. Your objectives are the starting point for us at Beehive, as it influences just about every aspect…
It’s been a good start to the year and the hive is a buzz with the news that our head bee, MD Paul Kavanagh, has been awarded the rare opportunity of a place on the Goldman Sachs’ 10,000 Small (10Ksb)…
The research industry as a whole should strive to add more value
A research community is a different proposition to a research panel and harnesses some of the newer tools that have evolved as peoples use of the Internet has changed; it offers an organisation a completely different way of communicating and gathering feedback from customers and prospects.
The pervasive nature of the internet and the falling price of technology means there has never been a better time to set up an online Research Panel and tap into some of the insight available in the online world.
Ensuring the fundamentals are correct gives you a firm foundation to build a solid solution. It’s a simple premise but one that’s easily overlooked.
If a job’s worth doing, it’s worth doing well. It’s a common and universal proverb; it’s ubiquitous and can be applied to nearly every aspect of life and business. It seems so simple to follow but sometimes doing a job well is easier said than done.
Extract from published article in Research Conference Report.
Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.