Neglecting existing customers in pursuit of new ones is a common mistake which is why it’s an issue that lies at the heart of most conversations on customer retention. It’s been debated for years, and yet it still happens in…
It’s a shame to see, but some organisations still don’t understand that penalising customer loyalty can impact retention. In today’s competitive world, businesses need to work harder than ever to retain their customers and make sure they keep paying for…
Why is customer retention so important? Neglecting existing customers in pursuit of new ones is a common mistake. While customer acquisition is important for business growth, meeting the needs of your existing customer base can be just as critical. Businesses…
7 Ways to Increase Customer Loyalty and Retention There are many ways to measure customer loyalty. The easiest way is simply to ask your existing customers how they feel about you, and the services you offer. You can also use…