Going global What to consider to acheive truly global insight The world is becoming a smaller place with people, products and services travelling all over the globe. For companies with an international remit, global insight is important in order to…
In the third in our series of posts on global panel management we thought we’d look at some of the things to consider when deciding on your online research panel size, and how to recruit and incentivise participants. Online research…
Global panels – what drives engagement? It is certainly easier for consumers to engage with some brands and topics over others. People are more likely to want to talk about their favourite brand of coffee than their personal finances, for example….
Aston Martin has selected online and research consultancy specialist, Beehive, to help define and implement a research framework for its global customer satisfaction and insight programme…
One of the lesser discussed topics and one that can cause far more issues is whether the panel or ORC should be managed in-house or fully outsourced.
A research community is a different proposition to a research panel and harnesses some of the newer tools that have evolved as peoples use of the Internet has changed; it offers an organisation a completely different way of communicating and gathering feedback from customers and prospects.
Ensuring the fundamentals are correct gives you a firm foundation to build a solid solution. It’s a simple premise but one that’s easily overlooked.
Extract from published article in Research Conference Report.
Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.