Tag: Customer Charter

According to research by LinkedIn’s The B2B Institute and WARC published in Marketing Week about the “promise to the customer” (PTTC), campaigns that make a direct promise to the consumer are 60% more likely to report increased market share than campaigns that don’t. They are also…

Originally a mainstay of public service organisations, customer charters are now becoming a key differentiator for forward-thinking businesses across all sectors. A clear statement of promises and intent to customers, a customer charter puts the concept of customer centricity at…