Our boutique CX Agency is in the running for a Best use of Voice of the Customer award. We are overjoyed to announce our selection as a finalist in the Best use of Voice of the Customer category of the Engage…
The warranty safety blanket There can be little doubt that longer manufacturer warranties do influence the purchase decision for many automotive customers. Choosing a vehicle with a warranty of longer than 3 years gives the customer that ‘cloak of comfort’ that the car will…
The changes impacting automotive brand loyalty The automotive industry is enjoying a period of upheaval, with consumer decision-making changing fast and loyalty all but disappearing. But these shifts are not happening in isolation, as this infographic demonstrates. This is taken from our whitepaper…
The scale of Volkswagen’s emission test cheating As reported by the BBC, Volkswagen is the number one global car maker in terms of sales. However, with Volkswagen admitting it deceived regulators in exhaust emissions tests by installing a device to…
Aston Martin has selected online and research consultancy specialist, Beehive, to help define and implement a research framework for its global customer satisfaction and insight programme…