Global employee satisfaction research – the challenge
How does a major company conduct global employee satisfaction research across hundreds of countries? In addition, how do they prioritise improvements, take action consistently, and improve business performance? Brands have long been aware of the importance of customer satisfaction. However, the correlation between employee satisfaction and business performance has now been recognised.
Having effective and consistent operations is critical to a global business. And this is particularly true within IT, which is crucial to the efficiency and productivity of employees. But how can you measure employee satisfaction with an IT infrastructure when you have a global and disparate workforce? This was the challenge Beehive faced working for a global world-renowned FMCG company.
The solution to effectively measuring global employee satisfaction
The complexity of running a global study of this magnitude across multiple business segments and languages, with employees all having different types of access to key services, is immediately evident. Beehive’s solution to measuring the operational efficiency was to review the entire programme and business requirements by undertaking a programme of stakeholder interviews with key senior staff to deliver recommendations on how the programme should be developed. Beehive’s solution provided a more focused programme, one that measured both quantitative and qualitative feedback on core services. By introducing key driver analysis using both CHAID and Regression techniques we were able to define, prioritise and recommend actions that enabled service managers globally to implement consistent but localised improvements.