The challenge - to establish the appeal of a craft beer among its competition on shop shelves
We were tasked with helping a craft beer manufacturer understand the appeal of it’s brand amongst similar competitive products on supermarket shop shelves, and specifically whether the brand had a particular appeal to any specific age groups.
We needed to produce a report that the Board could use to evaluate future brand decisions
We conducted an online quantitative study, with qualitative elements, among a Nat rep population of consumers including U18’s. The study include numerous images and media, including virtual shop shelves to identify immediate appeal among competitive brands.
A written report clearly defining the brand position and appeal, including colours, fonts, images, product information and logo in comparison to its competitors. The report also evaluated which age groups were more attracted to the brand.