Our approach was to use a mix methodology phased programme:
1. Qualitative interviews among merchants (chandlers and boat yards) to understand how they used the guide, how they distributed it, what they thought of it, and how it could improve
2. Quantitative interviews among boat owners to understand their awareness of the guide, whether they’d received one, and what they thought about it.
3. In-depth online qualitative interviews using online bulletin boards for a detailed review of the guide and contents