The Jobs-to-be-Done (JTBD) approach is best known when applied to product development and innovation projects. However, although this has been its primary use, we have found that adapting a JTBD ‘mindset’ does help when designing any research project. In this…
Gathering and analysing data in search for trends and patterns that will provide a deep understanding of what is happening in relation to a market or product or service is naturally at the heart of every insight project. However transforming…
Concept testing is a vital part of brand innovation. It provides valuable insight into the likelihood of success and the steps needed to maximise it. It allows brands to tweak their ideas to meet the specific needs of their target…