Why is customer retention so important? Neglecting existing customers in pursuit of new ones is a common mistake. While customer acquisition is important for business growth, meeting the needs of your existing customer base can be just as critical. Businesses
We help you understand your customer's view of your brand; it's identity, key messaging, and awareness
We design bespoke research programmes to assist you with the creation, development, and ongoing awareness of your brand.
These programmes help you understand your marketing positioning; the territories, the themes/moods, optimised messages, product naming, branding or re-branding. When linked our Product Development research services, we are able to deliver insight across the complete product lifecycle.
Our Brand and Marketing Research Services
The benefits of our tailored approach to Brand and Marketing research...
Check our Marketing & Communication posts
In our last blog based on the findings of our Loyal Losers Part Two (LL2) study we looked at consumer attitudes towards recruitment and retention adverts. In this post we look at what consumers want from brands’ ad campaigns. While
Offering great deals might be the usual way to attract new customers, but as more brands recognise the value of long-term customer relationships, the number of promotions to retain them is increasing. In our study Loyal Losers Part Two (LL2)