brand and marketing research

We help you understand your customer's view of your brand; it's identity, key messaging, and awareness

We design bespoke research programmes to assist you with the creation, development, and ongoing awareness of your brand.

These programmes help you understand your marketing positioning; the territories, the themes/moods, optimised messages, product naming, branding or re-branding. When linked our Product Development research services, we are able to deliver insight across the complete product lifecycle.

Our Brand and Marketing Research Services

“Thank you so much, happy with everything! This has certainly informed the decisions around rebranding strategy, and marketing communication messaging.”
Major Retirement Home Company
Group Marketing Executive

The benefits of our tailored approach to Brand and Marketing research...


Maximise the impact that branding, imagery, tone of voice and messaging have on profitability


Identify which features will appeal the most and eliminate potential barriers to a success marketing strategy

Competitive advantage

Understanding you customers and prospects, and the appeal of your branding and messaging drives competitive advantage

Segmentation & personas

Understand who your customers are, their typical personas, and which segments are more important to your brand


Ensuring your branding and messaging resonates with customers and continues to drive loyalty

Optimised messaging

Hone your marketing and messaging with granular-level detail on potential customers; what motivates them, and what puts them off

And our clients will testify...

“Many thanks for the report. I am hugely impressed, it looks great and will provide a lot of points to debate.”
Marketing Manager
"It was great working with Beehive on this project. It allowed the Internet Society to easily manage the research process and translate results into rich analytical content, as well actionable items. I would certainly recommend and hope to work again with Beehive in the future.”
Outreach Manager
"Thank you for fulfilling the project successfully. We appreciate your analysis and summarizing the important results in a meaningful way."
Market Research Manager
Veterinary Product company

Check our Marketing & Communication posts

Customer retention

Why is customer retention so important?

Why is customer retention so important? Neglecting existing customers in pursuit of new ones is a common mistake. While customer acquisition is important for business growth, meeting the needs of your existing customer base can be just as critical. Businesses

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