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Looking back, looking forward: CX in 2024

Evaluating CX in 2023 is no mean feat – and can’t be captured in one short article! And based on what we’ve all failed to predict over the past few years, it’s virtually impossible to predict, with any certainty, what’s

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Hard to reach customers

There’s no silver bullet or magic potion for how to poll hard to reach customers. But there are several strategies that can be employed to increase the potential for meaningful engagement when we know that the target respondent may be

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