Turn learner & educator insight into commercial advantage
Your learning products or education services need to evolve, but which direction? Your stakeholders want growth and ROI evidence, but where's the data to support decisions? Your competitors are moving fast, but are they moving right?
Without clear customer insight, decisions become expensive guesses. Product development isn't optimised. Pricing feels arbitrary. Messaging misses the mark. Customer experience needs improvement. And proving value to the board remains frustratingly elusive.
We help corporate learning providers, accreditation and assessment bodies, and education organisations answer these questions with evidence - not assumptions.
Where we've made a difference
Corporate Learning
Your challenge: Understanding the ever changing learning needs of organisations and employees. Keeping content relevant, understanding skills gaps, global and cultural diversity, personalisation at scale; just some of the challenges providers face.
How we help: With extensive B2B experience, from engagement with C-suite executives, to exploring L&D needs, and understanding learner experience we help you deliver programmes that evolve to meet the future needs of organisations and learners.
Accreditation & Assessment
Your challenge: Making confident training programme and assessment decisions when you need to understand how learners, educators and/or assessors really perceive your offering and gaps that are holding you back.
How we help: We design insight programmes that connect customer perception, expectation and experience to product and service strategy. Deep understanding of what's working, what isn't, and what to prioritise next.
Learners & Educators
Your challenge: Ensuring your offering, how you communicate it, and how well you deliver it genuinely resonates with the people you're trying to reach.
How we help: We uncover what learners and educators (students, alumni, parents, teachers...) actually value, what language connects with them, where your messaging lands or misses, and the experiences you provide. Understanding people, not just data.
Our work has shaped communication strategies, refined positioning, and improved experience giving learning organisations the clarity to speak to their audiences with confidence.
FAQs
We have worked with clients both in the UK and internationally. When we say education and learning, we mean anyone who designs, delivers, supports, or receives learning:
Training, CPD and lifelong learning providers
EdTech and learning platforms
Exam and assessment providers
Awarding and professional bodies
Universities and business schools
Schools, colleges and multi-academy trusts
Independent and international schools
Our research is bespoke whether you're launching a new product, entering a new market, or trying to understand why customers aren't renewing.
Some of the areas include:
Customer Experience
We have worked with education providers to provide a holistic view of customer and employee feedback alongside pupil and commercial data, required for transformational change.
Messaging and engagement
We have worked with a range of clients to refine brand messaging, unite internal teams around evidence-based decisions, and help engagement with alumni and businesses.
Programme content and success
We have worked with schools and training providers to understand the impact of programmes and academic offerings.
Alumni engagement
We have worked with universities in the UK and globally to help them successfully engage with alumni. This has helped to inspire ambassadors, and increase fund-raising awareness.
Co-creating training with educators
We have worked with course provided to understand educator perceptions and needs and refine product strategy.
Market potential
We have worked with schools to identify market potential in opportunity catchment areas.
Admissions
We have worked with colleges and universities and educational organisations to improve admissions journeys and uptake. We have also provided insights into specific groups for future growth and identified potential barriers.
Learning and development is under pressure to prove its worth and demonstrating clear ROI remains a persistent challenge — with many L&D teams struggling to connect training activity to business outcomes.
When budgets are tight, the temptation is to cut research and rely on instinct. But that's precisely when evidence matters most.
Research helps you:
Avoid costly product mistakes by testing before building
Prove impact to stakeholders with credible third-party evidence
Focus resources on what actually drives retention and growth
Win and retain clients by understanding their needs better than competitors
The cost of a research programme is typically a fraction of one wrong product decision — or one renewal lost because you didn't spot the warning signs.
Every engagement is tailored, but most follow a similar structure:
1. Discovery
We start by understanding your business context, what you already know, and what decisions the research needs to inform.
2. Design
We design the methodology — whether qualitative interviews, quantitative surveys, customer panels, or a combination — to answer your specific questions.
3. Fieldwork
We conduct the research, reaching the audiences you need to hear from. Our experience in this sector means we know how to engage time-pressed educators and senior business leaders.
4. Insight & action
We deliver clear findings with prioritised recommendations. Not just data, guidance on what to do next.
Most projects run over 8-16 weeks depending on scope and complexity.
Related Resources
How customer insight reshaped product strategy for an educational products provider
Co-creating course training programmes
Understanding awareness and engagement with published content for alumni
Insight to drive communication strategy amongst students and alumni
Insight to understand and improve admissions uptake
Assessing market potential for a school trust
Why Learning Organisations Choose Beehive
You get a partner who understands your sector, not a generalist agency learning on your time
You work with researchers who know how to engage senior business leaders, time-pressed educators, and hard-to-reach learners
You receive recommendations, not just reports. Clear guidance on what to do next
You benefit from UK and international research capability, reaching the audiences that matter wherever they are
You get bespoke research designed around your specific decisions, not off-the-shelf surveys with generic benchmarks
