Insight to develop better products & services
Our agile approach enables us to design a product or service development research frameworks that delivers insight to inform each stage of your development cycle, from inception to launch.
Working closely with you we ensure the insight will assist decision making and minimise the risks associated with the product, or service, development cycle.
We help you evaluate and develop your products and services
CONCEPT EVALUATION
- Understand customer needs
- Ideation and concept testing
- Optimise features and functionality
MARKET SIZING
- Evaluate the market potential
- Define personas and segments
- Identify drivers and barriers
COMMERCIAL
- Understand price sensitivity
- Determine purchase intent/packages
- Model commercial scenarios
Want to know more how we can help you?
Book a FREE one-hour consultancy meeting with us!
And our clients will testify...
Check our Product Development posts
How can the ‘Jobs-to-be-Done’ approach benefit wider CX and Insight programmes?
The Jobs-to-be-Done (JTBD) approach is best known when applied to product development and innovation projects. However, although this has been its primary use, we have found that adapting a JTBD ‘mindset’ does help when designing any research project. In this
Using storytelling to focus on why, not what
Gathering and analysing data in search for trends and patterns that will provide a deep understanding of what is happening in relation to a market or product or service is naturally at the heart of every insight project. However transforming
Concept testing for success
Concept testing is a vital part of brand innovation. It provides valuable insight into the likelihood of success and the steps needed to maximise it. It allows brands to tweak their ideas to meet the specific needs of their target