VOC Award Finalists: Best use of Voice of the Customer

We are in the running for a Best use of Voice of the Customer award.

We are overjoyed to announce our selection as a finalist in the Best use of Voice of the Customer category of the Engage Awards 2018.  Our entry celebrates the VOC programme we designed and have run for Aston Martin since 2011.

The VOC programme uses state of the art technology combined with creative and innovative design to align to internal systems and processes to provide real-time feedback.  It evolves regularly to meet new challenges and business requirements.

The programme enables Aston Martin to analyse key issues in more detail and identify key areas for improvement that will have the maximum effect on improving satisfaction overall.  Real-time results and recommendations enable each team to respond to customer dissatisfaction immediately, helping Aston Martin provide a truly one-to-one service and build strong, lasting customer relationships.

“The VOC programme is invaluable cross functionally within the business, to help make more informed, data led, customer focused decisions”
Aston Martin

 

This year’s winners will be announced in a glittering ceremony at the Westminster Park Plaza Hotel on Monday 12th November, attended by hundreds of customer and employee engagement professionals and hosted by Marcus Brigstocke.

The Engage Awards are the only customer and employee engagement industry awards in the UK, organised by Engage Business Media.

May the best VOC programme (ours) win.

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