How do consumers really feel about new customer and loyalty promotions?

How do consumers really feel about new customer and loyalty promotions?

Following on from our last blog post about the four loyalty personalities – Loyalists, Passive Loyalist, Neutral/Unengaged, Conditioned Switchers – we thought we’d take a closer look at the findings from the qualitative phase of ‘Loyal Losers Part Two’ (LL2)…