How do consumers really feel about new customer and loyalty promotions?

How do consumers really feel about new customer and loyalty promotions?

Following on from our last blog post about the four loyalty personalities – Loyalists, Passive Loyalist, Neutral/Unengaged, Conditioned Switchers – we thought we’d take a closer look at the findings from the qualitative phase of ‘Loyal Losers Part Two’ (LL2)…

A guide to surprising and delighting loyal customers

A guide to surprising and delighting loyal customers

From our recent work on loyalty we’ve extracted some valuable insights into why people switch suppliers/providers. Perhaps more importantly, we’ve identified what brands need to do to retain those precious, loyal customers – those so often overlooked in favour of…