Blending the best in research methods
We’re a method agnostic agency – we don’t approach business challenges with a pre-determined agenda. Our approach is to understand your specific business objectives before we consider the best research methods to extract the richest insights. Much of our work involves blending multiple research methods.
Qualitative, quantitative & digital research
Using the full range of qualitative research, quantitative research and online research techniques, we get to the nub of the critical issues affecting your business. We do this through:
- Engaging research programmes and questionnaire design, collecting data from multiple channels
- Mobile enabled surveys linking to mobile apps for convenient audience engagement
- Online focus groups and bulletin boards, in-depth interviews
- Ethnographical studies, explaining audience attitudes through bringing their personality to the fore
Clear, practical advice
But you don’t need to see our processes at work. We offer you clarity and practical, actionable recommendations.