Major FMCG company
The challenge of improving global employee satisfaction
How does a major company measure global employee satisfaction across hundreds of countries to prioritise improvements and action them consistently to improve business performance? While brands have long been aware of the importance of customer satisfaction, the correlation between employee satisfaction and business performance is increasingly being recognised.
Having effective and consistent operations worldwide is critical to a global business, particularly within IT which is so crucial to the efficiency and productivity of employees. But how can you meaningfully measure employee satisfaction with an IT infrastructure, particularly when you have a global and disparate workforce? This was the challenge Beehive faced working for a global world-renowned FMCG company.
The solution to effectively measuring global employee satisfaction
The complexity of running a global study of this magnitude across multiple business segments and languages, with employees all having different types of access to key services, is immediately evident. Beehive’s solution to measuring the operational efficiency was to review the entire programme and business requirements by undertaking a programme of stakeholder interviews with key senior staff to deliver recommendations on how the programme should be developed. Beehive’s solution provided a more focused programme, one that measured both quantitative and qualitative feedback on core services. By introducing key driver analysis using both CHAID and Regression techniques we were able to define, prioritise and recommend actions that enabled service managers globally to implement consistent but localised improvements.
Ultimately the project has delivered substantial increases in overall employee satisfaction scores consistently over a number of years. This has driven key benefits which included: