Trick or Treat?

Trick or Treat?

Whether you are a fan of Halloween or not, we can all agree that customer experience should be magical, not a howler. Customers deserve to be treated well and not haunted by a scary encounter. Different strategies, tools and approaches…

Happy 15th Birthday Beehive Research

Happy 15th Birthday Beehive Research

A few words from Paul Kavanagh… How time flies! It’s 15 years since myself and Rune Wennesland co-founded Beehive with the shared vision to deliver insight that tells a story. We were determined to provide clear recommendations and action prioritisation…

Beehive to celebrate CX success at CXA22

Beehive to celebrate CX success at CXA22

Beehive is pleased to announce that Paul Kavanagh and Nicole Holt are taking part in the UK Customer Experience Awards 2022 (CXA22) as part of the judging panel for the ‘CX Team of the Year’ and ‘Business Change & Transformation’…

Why we’re proud to be a MRS Company Partner

Why we’re proud to be a MRS Company Partner

Becoming a trusted advisor doesn’t happen overnight. It requires a commitment to collaborate, consult and to provide high quality products and services on a consistent basis. For Beehive, earning our clients’ trust has required steely determination to deliver insight that…

Beehive sponsors inaugural 2022 Technology Reseller Awards

Beehive sponsors inaugural 2022 Technology Reseller Awards

Beehive is delighted to announce that it is sponsoring the Computing Vendor of the Year and Software Distributor of the Year categories at the inaugural 2022 Tech Reseller Awards, in association with Tech Reseller Magazine. The shortlist has been made…

Beehive promotes Nicole Holt to Head of Research

Beehive promotes Nicole Holt to Head of Research

Beehive is delighted to announce that Nicole Holt has been promoted to Head of Research. This is a new board position for our award-winning market research and customer experience insight agency. The promotion recognises her ambition and achievements as account…

Using storytelling to focus on why, not what

Using storytelling to focus on why, not what

Gathering and analysing data in search for trends and patterns that will provide a deep understanding of what is happening in relation to a market or product or service is naturally at the heart of every insight project. However transforming…

Beehive appoints new Research Director

Beehive appoints new Research Director

Beehive has announced today that it has expanded its market research and customer experience insight team with the appointment of Kirsty Potter as Research Director. She will be responsible for client liaison and project management and will also take a…

Tapping into Text Analytics

Tapping into Text Analytics

Tapping into Text Analytics There’s no doubt that text analytics is a valuable tool in the insight arsenal. Well implemented, it can unlock meaning from unstructured data gathered from social media platforms, Voice of the Customer surveys, online reviews and…

Back to the future: resetting the CX dial

Back to the future: resetting the CX dial

Back to the future: resetting the CX dial In order to overcome the challenges posed by changes in the work environment over the past 18 months and to harness opportunities presented by the accelerated move to all things digital, it’s…

Beehive expands senior research team

Beehive expands senior research team

Beehive expands senior research team Beehive is pleased to announce today that two senior professionals have joined our expanding market research and customer experience insight team. Tim Kerr joins Beehive as Senior Researcher, bringing over 15 years knowledge and experience…

The pros & cons of Net Promoter Score

The pros & cons of Net Promoter Score

Net Promoter Score (NPS): The pros and cons Net Promoter Score (NPS) has been widely adopted by businesses worldwide as a measure for determining whether their brand is viewed positively by customers, and it is the bedrock of many customer…

5 good reasons to set up an advisory council

5 good reasons to set up an advisory council

Sourcing relevant, informed opinion on products, solutions or services is a perennial challenge for B2B organisations. External opinion is vital, but bespoke research can be expensive. Topics are frequently complex and nuanced, making it harder to use structured questionnaires. To circumvent this problem many…

Changes impacting automotive brand loyalty

Changes impacting automotive brand loyalty

The changes impacting automotive brand loyalty The automotive industry is enjoying a period of upheaval, with consumer decision-making changing fast and loyalty all but disappearing. But these shifts are not happening in isolation, as this infographic demonstrates.  This is taken from our whitepaper…

Market Research ROI

Market Research ROI

If a job’s worth doing, it’s worth doing well. It’s a common and universal proverb; it’s ubiquitous and can be applied to nearly every aspect of life and business. It seems so simple to follow but sometimes doing a job well is easier said than done.

Co-creation builds better online research communities

Co-creation builds better online research communities

Extract from published article in Research Conference Report.

Main Point: Co-creative efforts between research vendors, clients and respondents can produce innovative, evolving communities driven jointly by business needs and participant suggestions/desires. Examples of where co-creation is being used and some implications for research were provided.