Why Use Net Promoter Score? Pros & Cons

Why Use Net Promoter Score? Pros & Cons

What is Net Promoter Score (NPS)? Net Promoter Score ,or NPS, uses a 0 to 10 scale and asks customers how likely they are to recommend your brand to a friend or colleague. Customers who score 0 to 6 are known…

Market Research ROI

Market Research ROI

If a job’s worth doing, it’s worth doing well. It’s a common and universal proverb; it’s ubiquitous and can be applied to nearly every aspect of life and business. It seems so simple to follow but sometimes doing a job well is easier said than done.