Beehive Research Ltd has launched as an independent company specialising in designing, building and managing customer online research panels and communities for its clients. In addition to general online research consultancy, Beehive will also be providing clients with outsourced services for monthly management of their panel(s) and support in building and delivering online research studies and reports.
“Custom online panels are a very effective way for organisations to communicate and obtain feedback and opinion from their clients, customers or even employees. Over the past 3 or 4 years, the number of custom panels and customer communities has been growing, and we see this trend continuing, especially with the excitement that web 2.0 is creating”, says Paul Kavanagh, Director and Founder of Beehive Research Limited.
With over 7 years experience using online research software, conducting online research studies, building complex online reports and online panels, Beehive is well placed to maximise the value from a client’s investment in online research.
Kavanagh, who previously set up and was Head of Experian’s Canvasse Opinion research team and online panel, has launched Beehive to meet the growing demand from clients for online research services and consultancy.
“This is a really exciting time for us at Beehive. Online research has been expanding rapidly over the last few years and more and more clients have built, or are looking at building their own customer online research panels and communities.”
“Online research, however, is still comparatively young and whilst clients frequently have very experienced internal research teams to deliver insight, they often lack the time, resource or experience to build and manage an online panel or community. Beehive’s services enable researchers to focus more time on delivering insight and ROI to the business.”
Kavanagh stresses though, that Beehive is not a software solution provider, “There are many excellent online software platforms in the marketplace and our role is not to be software designers. Instead, we work with our clients and the software to provide innovative solutions that really meet their business objectives”.